How to Become an Attractor Company for Millennials and Gen Z


One of the topics that came up repeatedly at R3 ( Our annual meeting) was how companies can handle the human resource crisis in America. Johnny C. Taylor, Jr shared in his keynote speech that there is a 1.3 million person deficit in our modern workforce. We’re in a job seekers market there are more open positions than available talent, and the gap between the two is only widening.


Your company can combat this disparity by working to become an attractor company for Millennials and Gen Z. Millennials make up the majority of the workforce, and while Gen Z are just now entering it in 2020, they will soon become major players in the global talent force.


During the conference, I heard over and over again in breakout sessions and keynotes alike that many business owners and leaders are struggling to maintain and engage young professionals in their teams.


As one of those young professionals, I can tell you exactly what makes TTI SI an attractor company for me. I can also tell you what your business can do to attract fresh, new talent for your team.


There are 3 things you can do to attract top Millennial and Gen Z talent to your business.

Cultivate Your Social Media Presence

If you want to attract young professionals to your business, social media has to be a top priority for your company in 2020. Job seekers aren’t going to end their investigation of your company with their job application. They’re going straight to your social media profiles to learn as much as they can about your culture, your interactions, and your brand.


“Candidates and employees are making decisions based on social media— their position at your company will contribute and develop their personal brand, so you need to consciously develop your brand for their brand,” said Ashley Bowers, the Chief Strategy Officer here at TTI Success Insights.


The content shared on your social media accounts can’t just highlight your strengths; it needs to add value to your audience. Authentic, data-based content helps build trust in your brand. Job seekers will notice.


While I was interviewing with TTI, I learned as much as I could about the company, the team, and the culture. I was able to dig into the blog, their social accounts, published research and eve